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"THE SEVENTIES. THE LONG DECADE OF THE SHORT CENTURY"

+ PROJECT DATA
  • Year
    2007 - 2008
  • Tipology
    Exhibition Design
  • Location
    Milan, Italy - Triennale di Milano
  • Client
    Triennale di Milano
  • Budget
    363.000 € (adjusted to 2013)
  • Total Area/Surface/Volume
    2.800 sq m
+ DESCRIPTION

The landmark of this exhibition, which is about the 1970s, the “longest decade of a short century”, is the ceiling, transformed to a “cumuliform sky”.
Despite being on a very limited budget, The architect with his long experience in outfitting the spaces of the Triennale manages to connect and make readable the exhibition path with great freedom and freshness.
The white colour of the “cumuliform sky” which represents the space of memory dense with atmosphere, suspended and immaterial, follows the urban path that twists and turns through “streets” and “squares” that connect a series of buildings (the thematic rooms).
Featuring on the inside a rich variety of atmospheres, colours and suggestions, the rooms interpret the “key word” of the exhibition.
And they almost seem like storage boxes full of memories.
(Ermanno Ranzani)

+ CREDITS

Architect
Mario Bellini Architects

Design Team
Mario Bellini  with Giovanni Cappelletti

Project Team
Giovanni Cappelletti

Consultants
Graphic Design:
Zetalab, Milano: Lucio LuZo Lazzara, Stefano Lionetti
Curators:
Gianni Canova, Marco Belpoliti,Giampiero Brunetta, Elio Fiorucci, Peppino Ortoleva, Stefano Pistolini, Oliviero Ponte di Pino
Scenographies intervent:
Giancarlo Basili
Ricerca audio-video:
Silvia Borsari, Elena Gipponi, Massimo Rota, Marco Villa
Photo:
Fabrizio Marchesi, Franco Marabelli

Exhibition fit out
Agorà Allestimenti, Settimo Milanese, (Mi) manager: Andrea Galtarossa
Best&Seller, Bollate, (Mi) manager: Fabio Albani
GG Spaziotessile, Bareggio (Mi)

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